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	<title>NYPress.com - New York&#039;s essential guide to culture, arts, politics, news and more &#187; photographs</title>
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		<title>Vintage Kodak Photos at Grand Central Show Idealized American Life</title>
		<link>http://nypress.com/vintage-kodak-photos-at-grand-central-show-idealized-american-life/</link>
		<comments>http://nypress.com/vintage-kodak-photos-at-grand-central-show-idealized-american-life/#comments</comments>
		<pubDate>Tue, 24 Jul 2012 20:07:31 +0000</pubDate>
		<dc:creator>Rebecca Harris</dc:creator>
				<category><![CDATA[Arts & Film]]></category>
		<category><![CDATA[Arts our town]]></category>
		<category><![CDATA[Museums]]></category>
		<category><![CDATA[Our Town]]></category>
		<category><![CDATA[centennial]]></category>
		<category><![CDATA[Grand Central Terminal]]></category>
		<category><![CDATA[Landmarks Preservation Commission]]></category>
		<category><![CDATA[Norman Rockwell]]></category>
		<category><![CDATA[photographs]]></category>
		<category><![CDATA[transit museum annex gallery]]></category>

		<guid isPermaLink="false">http://nypress.com/?p=52037</guid>
		<description><![CDATA[In 1950, the Eastman Kodak Company launched a billboard advertisement campaign in Grand Central Terminal that would become a staple cultural component of the famous railway station for four decades. Now, 20 years later and with the centennial celebration of the terminal just months away, some of the images have returned to their original home. ]]></description>
				<content:encoded><![CDATA[<p>In 1950, the Eastman Kodak Company launched a billboard advertisement campaign in Grand Central Terminal that would become a staple cultural component of the famous railway station for four decades. Now, 20 years later and with the centennial celebration of the terminal just months away, some of the images have returned to their original home.</p>
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<dl id="attachment_52043" class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://nypress.com/wp-content/uploads/2012/07/Family-in-front-of-fireplace.jpg"><img class="size-medium wp-image-52043" title="Family in front of fireplace" src="http://nypress.com/wp-content/uploads/2012/07/Family-in-front-of-fireplace-300x86.jpg" alt="" width="300" height="86" /></a></dt>
<dd class="wp-caption-dd">Norm Kerr, 1965 / Eastman Kodak Co.                 (Courtesy of George Eastman House)</dd>
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<p>Kodak Coloramas — massive, panoramic photographs depicting idealized scenes of American life — were once championed as “the world’s largest photographs.” A single Colorama ad, measuring 18 feet high and 60 feet wide, dominated the east interior wall of the terminal’s main concourse.</p>
<p>Beginning July 28, visitors will be able to view scaled-down prints of the iconic images on display at the New York Transit Museum, located in the Gallery Annex of Grand Central Terminal. The Kodak Colorama exhibit includes 36 prints, which, at about two feet high and six feet wide each, are a mere fraction the size of the original images.</p>
<p>The advertisements ran continuously from 1950 to 1990, with Kodak boasting 565 different photographs over a 40-year period. Every three weeks, like clockwork, the company would undertake the expensive and laborious process of replacing the ad with a new image.</p>
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<dl id="attachment_52041" class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://nypress.com/wp-content/uploads/2012/07/Couple-and-sailboat.jpg"><img class="size-medium wp-image-52041" title="Couple and sailboat" src="http://nypress.com/wp-content/uploads/2012/07/Couple-and-sailboat-300x91.jpg" alt="" width="300" height="91" /></a></dt>
<dd class="wp-caption-dd">Norm Kerr, 1968 / Eastman Kodak Co.                 (Courtesy of George Eastman House)</dd>
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<p>“The Colorama images were highly stylized ideas of American life that became part of the Grand Central experience for millions of visitors over a 40-year span,” said Gabrielle Shubert, director of the Transit Museum.</p>
<p>The campaign ended in 1990, when the New York City Landmarks Preservation Commission declared Grand Central Terminal a landmark.</p>
<p>Many of the images, which portray idealized snapshots of 20th century American culture, are reminiscent of Norman Rockwell paintings; and not without reason. Rockwell — famous for his paintings and illustrations of everyday American life — served as an artistic director on some of the photo shoots for the Colorama campaign, according to Rob Del Bagno, manager of exhibits for the Transit Museum.</p>
<p>Although the ad campaign ran for four decades, the exhibit features only photographs from the 1960s.</p>
<p>“The curator felt that that decade was the heyday of Kodak — and the heyday of advertising,” Del Bagno said.</p>
<div class="mceTemp" style="text-align: left;">
<dl id="attachment_52040" class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://nypress.com/wp-content/uploads/2012/07/A-Visit-with-Santa.jpg"><img class="size-medium wp-image-52040" title="A Visit with Santa" src="http://nypress.com/wp-content/uploads/2012/07/A-Visit-with-Santa-300x91.jpg" alt="" width="300" height="91" /></a></dt>
<dd class="wp-caption-dd">Donald Marvin, 1962 / Eastman Kodak Co.           (Courtesy of George Eastman House)</dd>
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<p>He added that the exhibit, which will run until November 1, marks one of many upcoming events and activities meant to honor the centennial of of Grand Central Terminal. The iconic New York transportation hub, which opened to railway traffic in 1913, will celebrate its 100th anniversary in February.</p>
<p>“As we prepare for our Centennial, the return of these images serves as a reminder of how Grand Central has been at the center of life and culture in New York and the Northeast for all these decades,” Shubert said.</p>
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		<title>Artist explores the  ‘Lost and Found’  on the Upper West Side</title>
		<link>http://nypress.com/artist-explores-the-lost-and-found-on-the-upper-west-side/</link>
		<comments>http://nypress.com/artist-explores-the-lost-and-found-on-the-upper-west-side/#comments</comments>
		<pubDate>Wed, 02 May 2012 23:40:40 +0000</pubDate>
		<dc:creator>NYPress</dc:creator>
				<category><![CDATA[Arts west side spirit]]></category>
		<category><![CDATA[West Side Spirit]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Art]]></category>
		<category><![CDATA[Ben & Jerry's]]></category>
		<category><![CDATA[bicentennial]]></category>
		<category><![CDATA[Broadway]]></category>
		<category><![CDATA[Columbus]]></category>
		<category><![CDATA[daily walks]]></category>
		<category><![CDATA[digital camera]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[faces]]></category>
		<category><![CDATA[graphic designer]]></category>
		<category><![CDATA[historical]]></category>
		<category><![CDATA[image]]></category>
		<category><![CDATA[Leica]]></category>
		<category><![CDATA[masks]]></category>
		<category><![CDATA[nikon]]></category>
		<category><![CDATA[patriotic plug]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[photographs]]></category>
		<category><![CDATA[street art]]></category>
		<category><![CDATA[timeworn]]></category>
		<category><![CDATA[treasure hunting]]></category>

		<guid isPermaLink="false">http://nypress.com/?p=45572</guid>
		<description><![CDATA[Upper West Sider Ner Beck, a graphic designer and photographer, is exhibiting his photographs of “Lost and Found West Side Street Art” at Morningside Heights Public Library, 2900 Broadway, 113th Street and Broadway, through May 12. His photos take everyday items, such as a painted fire hydrant, and turn them into a surprising piece of ]]></description>
				<content:encoded><![CDATA[<div id="attachment_45573" class="wp-caption alignleft" style="width: 310px"><a href="http://nypress.com/wp-content/uploads/2012/05/FW-Ner-Bek-Yummy-Manhole_1.jpg"><img class="size-medium wp-image-45573" title="FW-Ner Bek Yummy Manhole_1" src="http://nypress.com/wp-content/uploads/2012/05/FW-Ner-Bek-Yummy-Manhole_1-300x240.jpg" alt="" width="300" height="240" /></a><p class="wp-caption-text">“Yummy Manhole” by Ner Beck.</p></div>
<p>Upper West Sider Ner Beck, a graphic designer and photographer, is exhibiting his photographs of “Lost and Found West Side Street Art” at Morningside Heights Public Library, 2900 Broadway, 113th Street and Broadway, through May 12. His photos take everyday items, such as a painted fire hydrant, and turn them into a surprising piece of art.</p>
<p><strong>Where do you draw your inspiration for taking photos on the street?</strong></p>
<p>I shoot every day as I go on my daily walks on the West Side. I have learned to walk at a relaxed pace and to soften my vision, so that the subjects come forward to catch my attention. I have found that the trick is to not look too hard for an image to photograph, and to wait for the image to appear. It is a little like when we lay on our backs, stare up at the clouds and start seeing animal or human forms appear. It might be a glowing color on an overcast rainy day, two circles that make a pair of eyes that speak to you, or a juxtaposition of elements that tell a story for that moment. Many of my images contain faces. They have always been interesting to me because they express such a range of emotions to everyone in such a visceral way. They can be compelling in the same way a child loves their stuffed animal or when an adult looks into the face of a family member or their pet. Masks have had an important historical significance and always commanded everyone’s attention.</p>
<p><strong>What was your first piece and where did you find it?</strong></p>
<p>I started shooting street art in 1965 as my final senior project in art college. After graduating I worked as a graphic designer for 45 years. But, I always maintained my interest in found street art. Over the past year I picked up my digital camera and started my shooting walks again. I have lived on the West Side since 1968, and one of the great adventures was treasure hunting on the street for tossed-out furniture and art objects. My photography is a continuation on that theme. My first piece in this series was “Patriotic Plug.” During the 1976 Bicentennial, neighborhood residents painted this fire plug in red, white and blue, and it still survives today in front on Ben &amp; Jerry’s at 100th and Broadway.</p>
<p><strong>What kind of equipment do you use?</strong></p>
<p>When I started my college project I used to use a little 1940s Leica because I could slip it in my pocket and travel light. Today I have a tiny Nikon S7C that is only a little bigger than a credit card but takes very high-resolution photos.</p>
<p><strong>What makes an item photo-worthy?</strong></p>
<p>The image must stop me in my tracks and tell me an interesting story that I have never heard before. It has to have a strong emotion. Humor, sadness, fear, abandonment or something expressing itself in a powerful personal way.</p>
<p><strong>What is your favorite photo and why? </strong></p>
<p>It is very hard to pick just one photograph because every picture contains a unique message for me. But I think the one that relates to me the most is “Nature Wins One,” which is a tree eating a tire. That tree is on 100th Street between Amsterdam and Columbus across from the Bloomingdale Library Branch. I believe the tire was attached to the tree base in the parking lot to protect the tree from cars bumping and damaging the bark. Over time the tree has grown around and engulfed and crushed the tire. A timeworn urban battle.</p>
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