'See Something, Say Something' And 'Guns Equal Prison': Which Is Catchier?
Yesterday, Mayor Bloomberg and the Citizens Crime Commission unveiled a [new ad campaign], which will read Guns Equal Prison in an effort to remind New Yorkers that illegal possession of a firearm guarantees three-and-a-half years in the big house. But somehow we dont see many people thinking, Oh man, really? Glad I saw that and chucking their glock in the nearest dumpster.
Nevertheless, all literate New Yorkers will now be given a fair chance to avoid the slammer, as the [ads will plaster] 1,000 phone kiosks and 50 mini-billboards in addition to various subways, restaurants, bars and clubs. Charming. At least the $10 million cost of the campaign was donated.
Last week, in the wake of Officer [Russell Timoshenkos death], Congress shot down Bloombergs motion to [repeal the Tiahrt Amendmen](http://master.nypress.com/20/29/informationagent/agent1.cfm)t, which limits police department access to regional gun-tracing data. Is this really the next best thing?
In other promotional city safety news, the MTA is launching See Something, Say Something [TV commercials]. Apparently, the agency doesnt mind that advertising on the tube is no longer the best way to reach the masses. Luckily, the MTA will also be putting up about [10,000 new posters](http://www.nysun.com/article/58616) throughout the transit system. Hopefully, the $3 million in security funds spent on the campaign will result in far more than last years mere [1,944 tips](http://www.nypost.com/seven/07182007/news/regionalnews/mta_boosts_see__say_regionalnews_jeremy_olshan.htm).