Romney Needs To Get His Name Out

A new [Gallup Poll ]finds that despite his status in the upper echelon of Republican presidential candidates, many in his own party still don't know just who Mitt Romney is.

The former Massachusetts governor has just 42% name recognition across all voters, and 52% of all Republicans have not formed an opinion on him. The Gallup Organization suggests that this puts Romney in a prime position to surge in the coming months.

"His image among those Republicans who do know him is quite positive. This suggests the possibility that if Romney maintains his net positive image among Republicans as the campaign progresses, he could be in a position to become more of a factor in the presidential nomination picture.," states the poll.