New York Family: Mama Struts Her Stuff

Written by New York Family on . Posted in Family.


With gorgeous clothes, glamorous styling and even a stroller or two, more than 20 hot moms walked the runway for NYC’s Fashion Week’s first ever show for mothers

By Whitney Casser

Photo credit: Getty Images for Fashionable Mom

TO VIEW THE FULL STRUT SLIDESHOW, CLICK HERE

Style maven, world-famous model and mother of two gorgeous girls, the iconic Iman attended New York’s most recent Mercedes-Benz Fashion Week greeted by a flock of eager photographers and fashion enthusiasts. —

And while she stunned onlookers in a purple lace top, matching skirt and black stilettos—Iman wasn’t navigating the catwalk with her signature swagger. This time, she was cheering on more than 20 other moms who were rocking the runway for Fashion Week’s first ever Strut: The Fashionable Mom Show.

“This is the perfect example of moms following their dreams and making them happen,” says Denise Albert of multi-platform lifestyle company The MOMS.

The idea for a fashion show dedicated to mothers was hatched when Albert and her business partner, Melissa Gerstein, decided that they could combine the habitually separate worlds of fashion and motherhood in an amazing production featuring real women.

“We hit the ground running hard and brainstormed daily ideas,” remembers Gerstein. “Our golden ticket came when we decided to approach Stephanie Winston Wolkoff, the Director of Fashion for Lincoln Center. She loved us and the idea, and blessed it from day one. She opened so many doors for us and the rest is history!”

With moms in mind, Wolkoff—an IMG Consultant—reached out to her contacts in the fashion world and started networking on behalf of the budding show.

“When Strut was first proposed to me by the team behind The Moms, I recognized its concept as engaging and nuanced,” says Wolkoff. “I ‘green light’ initiatives that are presenting something unprecedented with a thoughtful spin.”

As plans started to come together, the widespread family and home life communities became enthusiastic about the parent-focused fashion project, as well. Clorox sponsored a Twitter-azzi pit right off the runway and major brands like T.J.Maxx, Marshalls, Matrix, Coldwater Creek, Clorox and Quinny, among others, got on board.

And to give the show an extra bit of flair, Frederick Anderson and Douglas Hannant of Douglas Hannant donated a beautiful set design, complete with brilliant autumnal colors, a tree-lined double-runway and fake leaves that crunched underfoot.

To read the full New York Family story click here.

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