Jelly Belly Smelly

If you’ve ever wanted to smell like a jelly bean (and who hasn’t?), now’s your chance. Today, from 3 p.m. to 6 p.m., Dylan’s Candy Bar will be transformed into “Jelly Belly Heaven” for the launch of Jelly Belly’s very own new fragrance line. Being hyped by the candy maker as “[the wearable gourmet treat],” the line features six scents inspired by the brand’s [famous flavor combinations](http://jellybelly.com/Cultures/en-US/Shop/Category?CS_Catalog=B2C&CS_Category=Jelly%20Belly%20Fragrances), including Blueberry Muffin, Sugar and Spice, Hot Fudge Sundae and Mango and Pineapple Salsa—all without the calories or carbs.

And while we’re not quite sure about the idea of literally smelling good enough to eat, the party promises enough sugary fun to satisfy any sweet tooth, with free samples, Jelly Belly decorating and crafts, a guess-how-many-Jelly-Belly’s-in-a-jar contest with prizes and visits by Jelly Belly characters. Guests will also have the chance to create their own personalized Jelly Belly fragrance flavors—please, choose wisely.

[Dylan’s Candy Bar], 1011 3rd Ave. (corner of 60th St.)

Photo courtesy of [idi0t on Flickr ]