By Megan Izen
Granny-Made, the 24-year-old store that sold sweaters and knitwear from owner Michael Rosenberg’s grandmother, has reopened shop on West 82nd and Amsterdam Avenue, just north of the original West 78th Street store.
“Twenty-four years ago, this part of Amsterdam Avenue wasn’t someplace you’d walk unless you lived here, but it’s changed a lot. It seems we’ve moved closer to our customer base,” Rosenberg said.
A lot has changed for Granny-Made beyond location. Rosenberg says he saw the recession coming and made drastic changes to inventory. The store largely sold women’s clothing in the late 1980s and 1990s and has since become a children’s store.
“It was a surprise, but we went with it,” he said of the change.
The store will continue its neighborhood spirit in a larger space, offering even more selection to customers. With room to grow, Granny-Made is now offering toddler’s furniture, christening gowns, dresses for girls 10-12 and expanded women’s selections. Watch for a celebration of the new location after Labor Day.
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