Get ‘Em While It’s (Not So) Hot
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To open another pizzeria on Bleecker Street, home to institutions like John’s, serious newcomers like Keste and enough NYU student-targeting Famous Original Rays to start an army, seems like utter lunacy. Open in Battery Park City, on the Lower East Side, in Sheridan Square, you want to tell these delusional owners. Pretty much anywhere else, save perhaps the three square blocks of Little Italy itself,