Rock & Rawhide, a pet charity that collects toys, treats, and bedding to help reduce stress and noise in animal shelters, hosted a fur-filled fundraiser on at the end of July at the iHeartRadio Theater (32 Avenue of the Americas).
The charity’s mission is to increase the adoptability levels of dogs and cats in shelters across New York City. The theory: if a dog is chewing on a toy, it’s not barking — less noise equals less stress, and less stress equals a higher chance of adoption.
Elvis Duran of Z-100 hosted the non-profit’s first annual Black, White & Red Celebrate, Wag a Tail Gala, where guests ate fare created by Top Chef Masters alum Chef Carmen Gonzalez. To drink: the Adoption Concoction by Bacardi Rum and The Paw Punch by Grey Goose Vodka.
Outside of the venue, two of Rock & Rawhide’s shelter partners, Animal Care & Control of NYC and NOLA Furry Friends Safe Haven Shelter, presented several dogs who were up for adoption. Both organizations received applications from potential adopters.
“I’ve never been to an event like this, where you have great artists performing and adorable dogs you can kiss. The best of both worlds,” said Ami Colon-Treyger, 36, who commuted in from Jackson Heights.
To date, the 18-month-old nonprofit has donated over $500,000 worth of goodies to 83 animal shelters and rescues throughout New York City.
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