BOM-Media & Politics-final BEST NEW TREND IN ADVERTISING "YOU'RE A LOSER AND ...

| 17 Feb 2015 | 01:49

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    BEST NEW TREND IN ADVERTISING

    "YOU'RE A LOSER AND YOUR DREAMS AMOUNT TO NOTHING"

    Just don't do it. Some ad spots we took note of during that fortnight of athletic superlativism we call the Olympics:

    - Eight-year-old black boy plays a lone game of hoops in the driveway. He is determined. He is focused. He can't shoot for shit. After tossing up a few bricks and barely skimming the rim he returns to his laptop to watch footage of Stephon Marbury or some such player driving past several defenders for a reverse slam dunk. Inspired anew, he returns to the court. He dribbles. He drives. He still can't shoot for shit. Poor little boy, so young and talentless.

    - En route to shooting the rapids, a quartet of thirtysomething males talks tough as they commandeer their kayak-laden SUV through backwoods terrain. Their bragging crescendos as they reach the river's edge. Glancing at the rapids, however, their puffery peters out. The leader utters some let's-not-and-say-we-did drivel; others agree. They retreat to their SUV and beat it home. These are not men. These are sissy bitches.

    - Out on the ocean on her longboard, an attractive, pre-menopausal brunette-presumably a hot little fuck when she was younger-waits patiently for a wave. Meanwhile, a voiceover delivers crusty 90s-era empowerment cant: You always rise to the challenge. You believe your best years are ahead of you. A beat later, she's walking up the beach, surfboard under her arm, looking smug as all hell. Placing the board upright in the sand next to several others, she steps away and then cringes in embarrassment as they all come tumbling down like dominos. Think you're hip? Get a clue, grandma.

    Dreams of heroism and achievement are so last century. Knowing this, the ad guys figure they'll curry a little favor by not bullshitting you. Whether hawking high-speed DSL, the new Lincoln Navigator or cholesterol-reducing Lipitor, the humor in these spots and others like them proceeds from the premise that you really aren't as great as you think you are. Not by a long shot, buddy. Keep an eye out for humiliation and failure. It's today's unique selling proposition.

    ------ BEST NEWSPAPER WAR

    AMNEW YORK VS. METRO

    Please dispose of properly. Not since the Post and the News tried to convince an uncaring public that they weren't interchangeable have two dailies battled so fervently for readers who just couldn't give a fuck.

    We already have six major dailies: the New York Times, the Wall Street Journal, the Daily News, the New York Post, Newsday and the Sun. For the many gaps left by these half-dozen dinosaurs-say, in cultural and political coverage-we have three major weeklies: us, the Village Voice and the New York Observer. For whatever gaps are still left, Al Gore gave us the internet.

    Which is the key to this latest media war. According to most media analysts over the age of 50, the precious 21-to-34 demographic is abandoning newsprint in favor of online news. In a desperate bid to stop the readership hemorrhage, major newspaper chains are launching youth-market free dailies. In Chicago, there are two: the Chicago Tribune's RedEye and the Sun Times' Red Streak.

    This past year, New York's news landscape breathed deeply to let squeeze in a pair of its own free dailies: amNew York and Metro. Both are funded by the deep pockets of a larger news chain, and both are seeking those golden 21-to-34-year-old eyeballs. Both are thin newspapers filled with wire-service reports, infographics and large pull-quotes; they're meant to be read in the course of a subway ride, then discarded.

    amNew York's primary investor is Tribune Company, which counts Newsday and Hoy among its local properties, and several newspapers and dozens of television stations in the larger stable. Its publisher is fiftysomething Russel Pergament, who was quoted in the Times as saying, "People used to think that in order to be important, a newspaper has to be thick. But the thicker the paper is, the less likely it is to be read."

    By that measure, Pergament's venture is a runaway success. His newspaper isn't very thick, and it's far from being important. It is, in fact, an embarrassment, the worst piece of newsprint shit this city may have ever seen. The writing-when not culled from the wires-would give the worst hack cause to celebrate his talent; and the art direction is non-existent, making it the ugliest paper this side of the Post. We'd hate to blame Pergament alone, however: Tribune is a faceless behemoth, precisely the wrong kind of company to appeal to younger adults who, if you believe those over-50 media analysts, barely even know how to read.

    In the other corner, there's the New York Metro, the latest addition to the internationally known family of dailies published by Metro International, S.A. Our Metro boasts three dozen siblings in such places as Paris, Seoul, Athens and Santiago, Chile, with domestic sisters residing in Boston and Philadelphia.

    Though Metro is faring worse in terms of advertising sales-or so it would seem from a casual inspection of the two papers-it's by far the superior product. Perhaps it's the international pedigree, or actually having an art director who knows what he's doing. Either way, Metro is a pleasure to read.

    Sure, it has flaws. The cheeky branding of each section ("Stuff," "Voices," "Essentials") is cloying and amateurish, and they had the bad sense to partner with TimeOut for their listings. A disclaimer on the op-ed page claims that "Metro has no official opinions," which is fine and good-a pretense of editorial objectivity is still laudable-but such ham-fisted declarations smack of immature idealism spouted by a stoned collegiate editorial board. We'd guess they're desperately afraid of political classification, which can alienate sensitive advertisers.

    But Metro's biggest problem isn't editorial. The distribution is horrible. amNew York may be a company filled with junior-varsity rejects, but their circulation is aces. The street hawkers push copies into everyone's face, and the boxes are always stocked. Whenever we seek out a copy of Metro-and we do seek it out-we find the boxes stuffed either with old issues or, on more than one occasion, trash from the street.

    We'd like to wish both papers well, but it's against our professional instincts. Instead, we urge improvements. To our wannabe peers at amNew York: Good luck spit-shining your hunk of dogshit. To Metro: Can we get our copies delivered?

    ------ BEST SPAM HEADERS (NO SEX)

    "Abolish your bills the Christian way"

    "why did you tell everybody i had aids?"

    ------ BEST SPAM HEADERS (SEX)

    "pump your girlfriend with semen!"

    "Sex that hurts - Stretch Till they Squeal!!!"

    "drill your girlfriend's asshole to the max! intrinsic"

    "swap some anus tonight"

    ------ BEST NEW NATIONAL HOLIDAY

    LOYALTY DAY, MAY 1

    May Day, May Day. At first, it all seemed like just another lame internet joke:

    The Congress, by Public Law 85-529, as amended, has designated May 1 of each year as "Loyalty Day"? a day of celebration and reaffirming our allegiance to our Nation. NOW, THEREFORE, I, GEORGE W. BUSH, President of the United States of America, do hereby proclaim May 1, 2004, as Loyalty Day. I call upon all the people of the United States to join in support of this national observance. I also call upon government officials to display the flag of the United States on all government buildings on Loyalty Day.

    Get it?

    On May 1?

    Yuk-yuk.

    The purpose of the holiday, went the internet gag, was to "encourage citizens to demonstrate their commitment to our country by supporting our military, serving each other, and teaching our young people about our history and values."

    Then came the punchline: It was real.

    Loyalty Day will soon be appearing on a 2005 calendar near you. According to the presidential proclamation that announced its birth, Loyalty Day is meant to provide an opportunity for increased activity for the newly minted "USA Freedom Corps."

    What's next? A mandatory citizen's guidebook titled Famous and Cherished Sayings of George W. Bush? Wait-we take that joke back. The last time we made a joke about "what's next," we got Operation Iraqi Freedom and the Healthy Forests Initiative.

    ------ BEST REASON NOT TO GO TO IRAQ

    BEHEADINGS

    We're going to Disneyland. Yugoslavian joke from the late 90s: What will Yugoslavia be called in 10 years? Answer: Belgrade.

    If the Federal Republic of Yugoslavia was the Incredible Shrinking Post-Communist State, Iraq is the Incredible Shrinking Liberated Country. NGO workers and contractors aren't just getting bags thrown over their heads along empty stretches of highway outside Fallujah anymore. They're getting kidnapped in broad daylight in upscale neighborhoods in Baghdad while their supposed bodyguards sit on the couch and eat Ramen, watch CNN and pretend not to notice. And you thought it was hard finding good help on the Upper East Side.

    Whatever adventure itch may lure us to Afghanistan or Pakistan in the coming year, Iraq got crossed off the list on the day Nick Berg supplanted Paris Hilton as the hot download. Of all the ways to spend the last few seconds of life, getting your head hacked off like a cow is the most horrifying for us to think about. We'd rather be drawn and quartered, even if it took five times as long. We'd rather get the water treatment, bees, bamboo needles, multiple gunshot wounds, rocket through the windshield-just don't push us onto our knees and start reciting the Koran while we wait for that first blow, that two-inch spine-crushing wound that won't sever enough nerves to blunt the pain between our ears as the blood spills out our neck.

    But the worst thing about getting your head chopped off is the oxygen that often keeps the brain functioning even after your noggin has been completely severed from the body. Humans can't run around like chickens, but we can think. Before finally banning the guillotine, the French documented this with hundreds of examples. There is even one story about a Jacobin during the Terror who, when his executioner held up his head by the hair, managed to mouth a slogan as he hung there. Literally a talking head.

    Who knows if Abu Musab al-Zarqawi and his boys will succeed in driving all the infidels out of Iraq, but with the beheading videos, they kept us out. We'll see y'all on Space Mountain.

    ------ BEST TERROR TARGETS

    CITIBANK AND THE NEW YORK STOCK EXCHANGE

    Just tip us off first. We're not saying "Blow the fuckers up." We're just saying that Citibank's parent company Citigroup is the largest banking conglomerate in the world. They've transcended national boundaries, and they're not on "our" side: Citigroup was implicated and fined by the Treasury Department in 2003 for financial connections and "dealing in property" with groups like al Qaeda and Hamas. They also made shady money propping up WorldCom and Enron through the bankruptcies that devastated the companies' U.S. workers.

    So then, they're on "their" side? Not quite: Citi is the number-one investor in fossil fuel development and has major defense investments as well, meaning they're a major war profiteer in the Middle East, which explains why they've become a target of Arab rage. Other standing allegations include investment in ecologically unsound oil drilling and rainforest mining, "predatory lending" in low-income urban areas and investment scandals connected to CEO Sanford Weill.

    They're also major proponents of global outsourcing and the temporary workforce, dragging down American working conditions and underpaying foreign labor while top execs pull eight-digit salaries. Adding insult to injury, their current "Live Richly" promotional campaign touts their attentiveness to the needs of the middle-class worker, encouraging the good living and material comforts that will supposedly come from dealing with their institution. Except that like any other multinational investment bank (see also "JP Morgan-Chase"), they could care less about accounts holding anything less than five grand, nickel-and-diming low-end customers to death with custodial fees to make sure your money will inevitably become theirs.

    Citi have sold their corporate soul to Mammon and will do just about anything to keep money flowing straight to the top.

    As for the New York Stock Exchange, where do we start? How can we finish? Stock speculation at the turn of the last century led to a little economic bust historians like to call the Great Depression. Unfortunately, that hasn't stopped the Feds from handing the economic reins over to a gang of glorified bookies. The stock market has brought us the dubious joys of junk bonds, S&L scandals, bursting tech bubbles, insider trading, 401Ks and other contemporary horrors, though its real legacy is culpability in promoting the single most dangerous assumption of American capitalism: the need for constant, unrestrained growth.

    In order to stay profitable on the Big Board, traded companies must constantly expand business; when they plateau, the real fun begins. Companies either engage in a Russian roulette of book-cooking or mergers and acquisitions, creating artificial expansion, downsizing the workforce and hoping the bottom doesn't fall out when earnings don't increase. Or, they become branded behemoths like McDonald's, Nike, Citi, muscling into foreign markets and spreading so-called "American" culture where, frankly, it looks like it's not wanted.

    NYSE, landmark that it may be, is not just encouraging irresponsible business practices; it's legitimizing them. The stock market and investment banks work arm-in-arm creating suicidal global business conditions that unsustainably consume world resources and ensure we really won't all get along.

    Wait, maybe we are saying go ahead and blow the fuckers up. While you're at it, take out all the major credit-card companies-Fight Club-style-and reduce consumer debt to zero. We know we'll most likely end up eating rats in an urban free-fire zone if these bulwarks of American capitalism take it on the chin, but when the smoke clears in a couple of decades, and someone's figured out how to get that whole Star Trek future utopia business underway, we're sure mankind will thank you.

    ------ BEST LOCATION FOR A NEW POWER PLANT

    GROUND ZERO

    How about a windmill farm? We are not unaware of the desperate, growing need for electrical power on this scepter'd isle of ours, nor are we insensitive to the notorious form of civic shirking known as NIMBY. It is for the sake of some rendering of something resembling civic justice and virtue that we hereby call for the construction of a nuclear power plant at Ground Zero.

    The financial industry in this town draws more energy than Broadway and the barrio combined. The market has always supported nuclear power, promoted its safety and efficiency. Surely the Grand Wazoos of Wall Street wouldn't object to a little unusual architecture in their midst in exchange for never having to worry about a blackout in Manhattan again. What's more, its presence would justify the creation of a fully automated air-sea-land defense construction the likes of which the world has never seen.

    How better to memorialize the hapless victims of that terrible Tuesday than the certainty that the trains will run on time, the beer will be cold and the lights will always shine on the Great White Way? What better tribute to those who gave their lives for commerce, than the surety of the continuity of commerce in this, the city they all loved best?

    Face it, Libeskind's Freedom Tower looks like something an eight-year-old retarded child from Quebec might draw. If we don't have the balls to rebuild the towers themselves, the least we can do is build something we actually need. No endless pointy mediocrity dangling into the sky at the behest of our reptilian, anencephalic mayor and his inbred constituency will grant us benediction or absolution when some Nimrod clone of Homer Simpson drops his crack pipe into the grid somewhere in Ohio, shutting down NASDAQ, the NYSE and every house of domination from John Street to Bayside.

    Tribeca residents may be comforted by Henry Kissinger's oft-quoted observation that "Power is the ultimate aphrodisiac."

    ------ BEST PRESS- RELEASE HEADLINE

    "YOUR CHILDREN ARE WHAT YOU EAT... Dr. Denise Lamothe encourages parents to help their children by helping themselves."

    ------ BEST PAGE SIX CORRECTION

    SEPT. 14, 2004

    They all look alike. "[I]t wasn't Jam Master Jay the other night at Crobar. It was loud and dark and our intrepid reporter has trouble distinguishing among Grandmaster Flash, DJ Jazzy Jeff, Fab Five Freddy and Ol' Dirty Bastard. Jam Master was murdered two years ago, and we apologize to his family?"

    Not imagining that anyone could be so fucking stupid, we assumed the correction was some sort of inside-Page-Six joke. Then we dug up the original item, dated Sept. 11: "At the Maxim party at Crobar, Jeremy Piven, Paris Hilton, Simon Rex, Bijou Phillips and Jam Master J gathered to watch Avril Lavigne and Public Enemy perform."

    Avril's still alive, right? Right??!

    ------ BEST NEWSPAPER FOR KINDLING

    THE NEW YORK TIMES

    Bonfire of the vanity papers. Having anticipated that life in Manhattan during the Republican National Convention would be about as unpleasant as it turned out to be, we scheduled our vacation for late August and early September. Thus we avoided being swept up by overzealous police and held for two or three days on some West Side pier.

    But late summer nights, chilly in northeastern Pennsylvania, are harbingers of the coming fall, so we planned a useful experiment for our stay in the Delaware Water Gap. One of us had recently reread Edwin O'Connor's valentine to machine politics, The Last Hurrah. In the novel, the protagonist, Frank Skeffington, while evading reporters' questions about his candidacy for re-election, mentions possible retirement, "far from the madding crowd." He says to one reporter, "?during the winter months, I would?take the paper which you represent," explaining that "?I have found from long experience that your paper burns very well. Makes grand kindling. I don't imagine, by the way, that most people are aware of that. If they were, your paper's very small circulation might be substantially increased." Thus inspired, we brought numerous copies of the New York dailies to test as kindling. We added charm to our evenings by building several fires.

    Some papers were nearly useless. Despite its heated editorials, the New York Post doesn't do much for a fire. Apparently, Murdoch uses the cheapest possible newsprint. It doesn't burn so much as oxidize, slowly turning black without ever really igniting. The Daily News was only a marginal improvement. And The New York Sun proved a flash in the pan, vanishing in a puff of smoke before our logs and pine shavings could ignite.

    But The New York Times-that's the paper for us. It enkindled quickly, burned slowly, and invariably fueled a solid, long-lasting fire. We've renewed our subscription.

    ------ BEST GLOSSED-OVER NEWS STORY

    THE CRIME RATE ISN'T DROPPING

    Short-term memory loss. We've been hearing it since Giuliani was in office: The crime rate is dropping dramatically across the board! On the streets, in the subways, in the parks, in all five boroughs, the statistics for every conceivable type of crime are falling. They're the lowest they've been in 20 years! In 30 years! The last we heard, the crime rate in New York City was as low as it had been since 1916 or thereabouts.

    Then late last May, both the Daily News and the Post reported that the crime rates were falling because the NYPD was fudging the numbers. Some crimes weren't being reported at all, and others were being downgraded to lesser crimes in the reports, just to ensure that those statistics for major felonies stayed down.

    Even crime victims were reporting how difficult it was to even report a crime. One man in Chelsea who had his wrist broken in a gay-bashing incident said the cops who responded to his 911 call wouldn't even take his statement, and that he had to make several visits to the local precinct before the assault was even logged.

    But after the News and the Post ran those stories, little more was said about it in the mainstream press. What did we hear instead? Hey! Guess what! The crime rate has taken another dramatic tumble!

    ------ BEST ARGUMENT FOR PERESTROIKA

    Start with the MTA. One out of every one thousand Americans works for the City of New York. If that doesn't frighten you, it should. They have very elaborate iron-clad agreements, these people, guaranteeing them things like weeks of vacation time, personal leave, paid sick days and pensions guaranteed by the taxpaying public gauged at the rate of 50 percent of their final year's salary, allowing for overtime. They are notorious for racking up extraordinary overtime hours in the final year of service.

    Bureaucracies, once created, never seem to obsolesce themselves. Like the Taxi & Limousine Commission or the godforsaken abortion we know as the Port Authority, they fail at the completion of their assigned tasks yet proceed to plunder and loot the public on the premise that more money will solve the problem.

    Our annual education budget in this city exceeds that of the entire country of France. The School Construction Authority (SCA) consumes the guido share of that budget. Custodians can be had for far less than $80,000-plus per year; contracts can be voided. Ask the airlines how to do it. Ask Wal-Mart.

    Under the leadership of Peter Kalikow, the MTA has proven itself completely inept, and has demonstrated nothing but contempt for the public in its refusal to open their books to public perusal. Where are the consequences for their horrible choices?

    Estimates vary slightly, but the NYPD seems to be somewhere between the eighth and tenth largest army in the world. Feel safe yet?

    Next year's city budget proposal exceeds $47 billion. Wrap your head around that. It's more or less .01 percent of the GDP of the entire world, according to the CIA.

    It wasn't always this way, and it doesn't have to be.

    ------ BEST REASON TO BUY THE SUN

    COL ALLEN'S RUINED THE POST

    The Sun also rises. There's nothing sadder than seeing people who still think that the New York Post is some kind of right-wing newspaper. Yes, the editorial page is certainly conservative. There's also the Post's Deborah Orin, who consistently comes up with scoops because she's allowed to write articles that leftist editors ban from other newspapers. Otherwise, the Post relies on Associated Press reports that often include a healthy liberal slant.

    There's also a big leftist leaning running rampant throughout the rest of the paper-most hilariously in film critic Lou Lumenick's desperate pandering to Hollywood. The book section is also a real embarrassment. Fortunately, conservatives aren't missing out on much while giving up on the Post. Editor-in-chief Col Allen has turned the entire newspaper into a real disaster.

    That idiotic front page proclaiming the Kerry/Gephardt ticket wasn't just bad journalism. It was also lazy Old Journalism, since the internet was already hot on the Kerry/Edwards announcement while the Post was still setting the hot type. Allen's also continually bungled the Post sensibility. Consider the recent Tuesday, August 17 headline: "Popcorn Kills Tot." That wasn't just a big, splashy headline. It was big, splashy and insensitive in a way that we'd have never seen in the old, better Post. The paper was lucky enough to survive Pete Hamill's short-lived reign. Looks like the luck's run out.

    ------ BEST TERRORIST

    RUDY GIULIANI

    He really wasn't joking. From his bully pulpit a few years before September 11, 2001, Mayor Giuliani publicly announced that the Board of Education building at 110 Livingston St. should be "blown up." When startled reporters asked him about this statement, he repeated himself.

    Thousands of people are being detained indefinitely this very moment for saying things far less reckless, only they have no access to lawyers or due process. Fortunately for Rudy, he's pals with those who arrest anyone else for similar threatening speech. And they let him off the hook.

    Clearly, his idea of blowing up public buildings was heard loud and clear.

    Tell us again: How did this guy become the hero of 9/11?

    ------ BEST POTENTIAL MTA SCANDAL

    THE METROCARD FLOAT

    A penny saved. Ever stop to think what happens to the tens of millions of dollars the MTA collects in advance from people buying weekly or monthly MetroCards? Does any of that money go into interest-bearing accounts? Dear MTA, how many millions are you earning off the sorry-ass straphangers who have no choice but to patronize your miserable subway?

    ------ BEST ONGOING NYU VS. COMMUNITY SPAT

    SHUTTING DOWN THE BOTTOM LINE

    There's a fateful name for you. Anyone who didn't already know that New York University administrators were douchebags for demolishing the Poe house on W. 4th St. should hate the country's largest private university for shutting down the Bottom Line. Despite having hosted some of the most important and noted folk and rock singers back in the day, and despite putting up a good fight, the Bottom Line was shut down by NYU's formidable team of lawyers.

    NYU insisted that the Bottom Line was behind on its rent, leaving the landlord-one of the city's largest private-property owners, by the way-no other choice than to turn this Greenwich Village musical landmark into yet more classroom space. We're not quite sure how the Bottom Line was draining the bank account of a school that charges $40,000 per year per student, but we'll leave that to people who know how to do math.

    The space, incidentally, has been vacant since the January 24, 2004 closing.

    ------ BEST BREAKING OF A FEDERAL LAW BY SOMEONE IN THE WHITE HOUSE

    THE PLAME LEAK

    Those cuffs tight enough for you, Karl? It's a two-bit tale of revenge that doubles neatly as a 10-bit metaphor for the Cheney-Rove White House. The outline is already the stuff of early-21st-century lore: Africa expert and seasoned diplomat Joseph Wilson was sent to Niger to investigate an Italian-British intelligence story about Iraqi efforts to purchase "yellowcake" uranium. The documents turned out to be fakes-fakes so bad that they wouldn't have gotten Saddam Hussein a beer at a Rangers game without another form of ID. Wilson returned to Washington and dutifully reported this to the CIA. But this information somehow didn't filter up to the White House, and the Niger documents resurfaced in Bush's 2003 State of the Union address.

    Instead of using the forgeries as an example of bad intelligence, however, Bush somberly described them as a terrifying sign that time was running out on Iraq. When Wilson penned a Times op-ed alerting the public to the fact that they had been lied to, the administration began to distance itself from the now-famous "16 words" in the State of the Union. The Niger docs quickly became shorthand for missing WMD and much else.

    But why lick wounds and spin when you can get even? A message also had to be sent to others thinking about contradicting anything the administration said. And so syndicated columnist Robert Novak (the same Robert Novak whom Karl Rove has used in the past for similar black-ops) let it be known in his July 14, 2003, column that Wilson's wife, Valerie Plame, was an undercover CIA agent-ruining her intelligence career, putting her in possible danger and letting the world know that somebody in the White House was cocky enough to break a little federal law known as the Intelligence Identity Protection Act of 1982.

    That cockiness began to shrink a bit in October when the Justice Department opened a probe into the leak. A few months later, Bush and Cheney have hired private legal counsel and the nation waits for the DOJ to wrap up its investigation, which may or may not be after November 2. Most major players in the White House have already answered before a federal grand jury, opening up the possibility of somebody high up in the White House-Rove, Cheney, possibly even the president himself-getting nailed to a cross of perjury.

    Meantime, all we can do is sit back and watch re-runs of The Untouchables, mindful that it was tax evasion that brought down Al Capone.

    ------ BEST PAGE SIX DESCRIPTION OF A CLUMSY JUNKIE

    RYAN NOEL, "FALLEN SOLDIER"

    Dopes on dope on dope. On June 28, the electroclash world suffered a loss in the form of overdosed guitarist Ryan Noel of A.R.E. Weapons, reducing the world's pool of talented electroclash musicians by exactly zero. Leave it to Page Six to further the idiotic romanticization of a dead junkie with the following sentence: "The band will pay tribute to their fallen comrade during their show at B.B. King's Blues Club on July 13." Worse yet, the item's title was a straight-faced "Fallen Soldier."

    ------ BEST NEIGHBOR

    STAN KILMARTIN

    On the subject of Jack Kilbrittney. In mid-July, Jack Fuller was charged with the murder of 16-year-old Brittney Gregory of Brick Township, NJ. Outside the courthouse after the arraignment, 30-year-old Stan Kilmartin, a self-described friend of Fuller's, offered the following character assessment to a New York Times reporter:

    "What does [Fuller] do? Truthfully? He robs drug dealers. He's a thief, but I wouldn't describe him as a pedophile or rapist."

    When we get picked up for whatever it is we're doing wrong, someone give this guy a call. Thanks.

    ------ BEST PRESIDENTIAL CANDIDATE

    ERNEST DESIRE THE CLOWN

    AKA MIKE FANDAL, 212-794-2866

    Ernest goes to the White House. Mike Fandal recently declared his intent to run for president, and the best thing he has over Bush and Kerry is that he admits to being a clown. "People terrified of clowns will have to face their fears," he says.

    A former NYC cop turned professional clown, Fandal also holds the uncontested world record for long-distance running with a plunger on his head. (Careful readers will remember him as the plunger-headed performer who had to change his act after Abner Louima was sodomized in a police bathroom with a similar toilet tool.) Fandal also promises to bring balloons and laughs to all of America, and to make terrorists laugh so hard they will not attack. Failing that, maybe he can cream them with custard pies.

    ------ BEST OVERHEARD FDNY JOKE

    "How the hell did George W. Bush get the FDNY union to endorse him? Don't they know how anti-labor he is?"

    "Yeah, but drunk drivers tend to stick together."

    ------ BEST PLACE TO GET BUSINESS CARDS YOU'LL NEVER USE

    A MEDIABISTRO PARTY

    What an asshole. "Who do you write for?" A Mediabistro party conversation that starts like this always ends with a prompt exchange of business cards, followed by the phony "Nice t'meet you."

    No profession can boast as many career whores as the media world. And there's no better forum to brush elbows with like-minded ladder-climbers than a Mediabistro party. The website has established itself as a mainstream source of media news, workshops and job opportunities, not to mention a social outlet for journalists starving for friends, contacts, dates, or more likely all three.

    MB's parties are usually monthly affairs at overpriced bars with no discounted drinks. Attendees are a strange mix of interns and editors, freelancers and photographers, all with the same purpose: to network. Most of the guys are dressed in a sports coat over a crumply button-down shirt with no tie (standard male journalist's outfit). Women are dressed like publicists, knowing that the room is filled with broke journalists who can't buy them drinks, but just may give them their next break.

    Then there're the hosts in Hawaiian leis and the in-house photog who snaps pictures that pop up on the website a few days later.

    In the right mood, we enjoy media get-togethers, particularly when free, or even discounted, drinks are in the picture. But we learned quickly Mediabistro parties are a complete waste. Try talking about something other than the media and you will be met with cold stares and frustrated glances. Everyone fidgets and looks at their watch, or shoulder-gazes behind you, seeking out someone more important.

    When that happens, the best remedy is to whip out your business card, flash a smile and say, "Nice t'meet you." Then go find the nearest bridge.

    ------ BEST EVIL GENIUS

    KARL ROVE

    Mark of the Beast. As an ambitious super-nerd during the Nixon years, Karl Rove's greatest dream was to become chairman of the College Republicans. When opportunity knocked, he sank a knife into the back of a mentor who was ahead of him in line for the job. As an up-and-coming Texas campaign strategist in the mid-80s, he bugged his own office and blamed the opposition to distract the media from that week's gubernatorial debates, in which his man was widely expected to get pummeled.

    On and on it went in the shadows of Texas politics until 2000, when Rove, now a grandmaster in the art of political black-ops, employed a ninja's arsenal in the South Carolina Republican primary. Rove was faced with an opponent of obvious integrity who spent more time in a POW camp than Rove's candidate had spent out of his Houston condo's pool. What to do? What else: grease the ground with slime. Vicious slurs were made on call-in talk shows and in calls to voters' homes, slanderous flyers appeared in the parking lots of churches and supermarkets, whispers were dispersed at rallies like anthrax spores. By the time it was all over, John McCain might as well have been Louis Farrakhan with a third trimester fetus raised to his lips.

    When four years later another decorated veteran entered Rove's cage, the plan of attack was ready and waiting. But instead of poisonous blow-darts and hallways full of razor-edged jax, Rove pulled out the heavy munitions-this time more commando than ninja. The explosion from the mine Rove detonated under Kerry's war record created enough sea foam to once again obscure the fact that Bush was a soda-cracker chicken hawk who never got closer to Vietnam than the tennis courts at the U.S. embassy compound in Beijing where his daddy worked.

    The details of these campaigns and numerous others are all documented in the book (now a minor motion picture) Bush's Brain, by longtime Texas journos James Moore and Wayne Slater. As the authors make clear, you can love Karl Rove or hate him, but none of his political opponents can afford to underestimate him. He is to be feared and respected first and second. There is little time for animosity. He fights hard, smart and dirty, like a rabid, cornered weasel. And goddamn if the deformed little motherfucker doesn't win.

    ------ BEST REASON TO LICENSE JOURNALISTS

    JOEL STEIN

    Win Joel Stein's prose. Joel Stein should be a blogger who gets four hits a month, not a salaried staffer for a major newsweekly. Stein's smarmy picture and particular prose no doubt appeal to Time's over-the-hill readers who like their coverage of current events safe and predictable, their puns cute and their writers inoffensive.

    Examples:

    On Dr. Atkins' death: "Even before the fat fracas ignited a war of facts, it had already dragged New York City Mayor Michael Bloomberg into the lardy mix";

    On pitching a show to VH1: "I have seen the ratings, and I am tiny in Canada";

    On Republican rockers: "The reason my tour was looking weak may have been my lack of respect within the Southern rock community ever since I cut my mullet."

    More than his work, Stein's self-promotion machine is among the industry's most disgusting. His website looks like it's designed to appeal to Teen Beat readers, and features a zany biography, writing samples and?photos: There's lil' Joel when he was just four years old, shirtless Joel in the Bahamas and Joel "attacked by [his] sister's dolls in the basement."

    Is it possible that someone has finally deposed Spin's Chuck Klosterman as the nation's most horrific pop journo?

    ------ BEST STAFF EXODUS

    VILLAGE VOICE

    And they're still bloated. It has been a summer of blood at the Village Voice. The erstwhile alterna-rag founded in 1955 has been leading staff to the guillotine. Richard Goldstein (executive editor), Cynthia Cotts ("Press Clips" columnist) and Matt Haber (online editor) are the latest to rest their necks on the ink-stained chopping block. The suits call it restructuring. We call it a midlife crisis.

    Management is the mouth-breathing, bald man who buys the latest apple-red ragtop to attract plastic breasts 20 years his junior; the editorial staff is the jilted wife whose years of loyalty mean diddlysquat. In other words, upstairs' bottom-liners are tripping over their walkers trying to lure a younger readership into neo-hip fads like flash mobs, burlesque and protest.

    The aforementioned souls were far from the first victims of Village Voice Media's Reign of Terror. That honor is reserved for editorial content. What with porn reviews and rehashed Bush-bashing, their weekly lineup has Us Weekly's nutritional content. It's little wonder Cotts bolted.

    ------ BEST MOVE BY THE VILLAGE VOICE

    DITCHING GOLDSTEIN

    On the other hand? Something had to be done. There's the bottom line to consider, you know, and Richard Goldstein must've been pulling serious coin. The veteran writer/editor had long ago become a true embarrassment. Consider his "Kerry's Pecker" column of June 7th, 2004, in which the dotty and dated journalist opined that "Kerry has to overcome the assumption that he's pussy-whipped, since he comes from the party of feminism. It hardly helps that his wife isn't willing to walk three steps behind her husband."

    The ditching of Goldstein will also be welcomed by many openly gay writers who've had to live down Goldstein's insights such as, "Butch blue is Bush's color, in suits or jeans." Goldstein went out in a truly sad manner, too, trying to handle the Voice's "Press Clips" column and actually writing that Michael Moore "allow[ed] himself to be interrogated by George Stephanopoulos on ABC's This Week."

    Yeah, we're sure Moore was really sweating out that interview. The Voice will have to fire a lot more writers before it can be taken seriously again, but we'll gladly concede that getting rid of Goldstein is a step in the right direction. Don't worry about the poor, unemployed writer, either. Downtown Express has probably already made an offer.

    ------ BEST PATH TO INSTANT ASSHOLE STATUS

    GAWKER.COM

    Third time's the harm. The formula to climbing the media ladder used to be indentured servitude: internship leads to editorial assistant translates to 150-word trend pieces about pooper-scoopers. It's a dream countless fresh-from-j-schoolers buy into lock, stock and glossy print. Then came the little blog that could: Gawker.com. Thanks to publisher Nick Denton's deft purchase of Google ads, Gawker quickly became the go-to cheat sheet for media gossip and snark.

    To summarize Gawker's daily postings:

    1. Anna Wintour's a bitch!

    2. The New York Times is stuffy!

    3. Famous people walk past us!

    4. Soho House rocks!

    5. No, wait, Soho House sucks!

    6. We're drunk!

    In its first incarnation, Gawker's Page Six regurgitations were delivered with sass and even a few deft adjectives. In less than a year, New York picked up Elizabeth Spiers and offered her a plum-if invisible-position on a culturally relevant-if actually irrelevant-magazine. Next up was Choire Sicha, who developed an avid following with his daily musings about all the cock he'd suck if only he could fight his hangover. His writing was atrocious, so it's no surprise that the Observer fell for his pitches.

    Now, the reins are in the hands of the unknown Jessica Coen, a blogger who has so far downplayed the gay quotient by playing up her tits. In true Gawker form, she makes repeated funnies about booze and dead horse Vincent Gallo.

    Way to rock the status quo, Coen. We'll see you at BlackBook in six months.

    ------ BEST EXAMPLE OF A POL BARING HIS FANGS

    GROVER NORQUIST IN EL MUNDO

    The Greediest Generation. The World According to Grover: "Each year, two million people who fought in the Second World War and lived through the Great Depression die. This generation has been an exception in American history, because it has defended anti-American policies. They are the base of the Democratic Party. And they are dying."

    ------ BEST REAL FAKE NAME IN A POST ARTICLE

    CORNELIUS DINGLE

    Dingle, very. Not since that spate of Heywood Jablomés ran through the press a few years back have we chuckled so much at such an obviously fake name. Or so we thought.

    We were ready to slag on the Post's Jason Carpenter for being gullible enough to quote a man calling himself "Cornelius Dingle." In a March 1 article, "Dingle" refused to lament the switch from token to MetroCard on the Roosevelt Island tram. "Kick the tokens out," the 33-year-old commuter said, "I'm glad they're gone."

    We've been known to jump the gun before, so we turned to the desk-hack's favorite fact-checking tool and actually got a google hit for Mr. Dingle. As reported by our friends at Roosevelt Island's Main Street WIRE, Cornelius Dingle was one of 76 recipients of a certificate of appreciation for helping during the 2003 blackout.

    Damn you, Dingle!

    We'd like to apologize to Jason Carpenter for doubting his professionalism.

    It's still a cool name, isn't it?

    ------ BEST AD CAMPAIGN FOR COMPLETELY SHAMING YOU AS OWNER OF THE PRODUCT

    CINGULAR WIRELESS

    Aw, c'mon, we just like a bargain. People made fun of us for choosing the budget-conscious cellphone service that is Cingular, but the service is good enough and we really like the rollover plan. Then came the ads in which Cingular customers are characterized as seeking out budget haircuts and meticulously demanding their change, and we were like, we don't need to advertise the fact that we're cheap fucks. We can be cheap fucks on our own. With or without your middling service.

    ------ BEST EXAMPLE OF GEORGE W. BUSH DROWNING CAPTURED ON FILM

    DEFINING "TRIBAL SOVEREIGNTY" ON C-SPAN

    How 'bout them evildoers? On Aug. 6, 2004, a reporter from the Seattle Post-Intelligencer asked President Bush to comment on the relationship between tribal sovereignty and the federal center in the 21st century. With the Sudan making headlines around the world, it was a legitimate question.

    Bush panicked. As the audience guffawed, this is what the president dribbled out before calling on someone else:

    "Tribal sovereignty means that, it's sovereign. You're a-you've been given sovereignty, and you're viewed as a sovereign entity. And, therefore, the relationship between the federal government and tribes is one between sovereign entities."

    ------ BEST GEORGE SZAMUELY MOMENT

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