BIKELANDIA! Event Schedule

SPONSORED BY BICYCLING MAGAZINE(Please note: Amazing bicycles, accessories and raffle prizes will be given away by our exhibitors and sponsors in between speakers and panels. Be sure to sign up at participating booths and check in for the results) SATURDAY, APRIL 28 Emcee: Allen Houston, executive editor of NYPress.com and the Manhattan Media Newspaper Group 11 AM: Clarence Eckerson Jr., founding director of Streetfilms, will show a selection of videos from Streetfilms' 450-film collection and share secrets about making NYC a world-class biking city. 12 PM: "KLM Royal Dutch Airlines: Taking "social" to new heights". How KLM uses social media to bring the Brand to consumers with Loredana Costantino, Director, Marketing and e-Commerce, Air France KLM. 1 PM: Steven Rea, Philadelphia Inquirer film critic and author of Hollywood Rides a Bike: Cycling With the Stars, pays an affectionate visual homage to two of the author's great passions-classic movies and classic bicycles. (Followed by a book signing in the back of BIKELANDIA) 2 PM: The New Am Bike Fashion Show in BIKELANDIA! See the bikes, the bags, the lights and helmets and how real NYC cyclists utilize them with ease and style. Featured items include Hamish Bowles knickers by B. Spoke and one fab portable sound system by Boombotix! Co-produced by Hudson Urban Bicycles and Momentum Magazine. 3 PM: Matt Seaton, a Bicycling Magazine contributor and online editor at The Guardian, will lead a panel session based on his story about NYC bike lanes in the May issue of Bicycling. Seaton will be joined by Caroline Samponaro, Transportation Alternatives Director of Bicycle Advocacy; Tom Vanderbilt, a Slate columnist and author of Traffic: Why We Drive the Way We Do (and What it Says About Us); and Lara Lebeiko, Marketing Director at Bicycle Habitat. The panel will cover a range of urban cycling topics, valuable for newbies and seasoned cyclists alike, and will be followed by a Q