Way back in October, Pitchfork handed Jacksonville 5-piece Black Kids debut EP Wizard of Ahhhs a rating of 8.4. With that sort of numerical approval and comparisons to Arcade Fire and classic Motown, the hype exploded all over the blogs. Wizard of Ahhhs was available for free download, so anyone with any shred of interest downloaded it. During 2007's CMJ Marathon, they were one of the most talked about bands, getting attention from NY Times. In May, the young band sold out a headlining gig at Bowery Ballroom, despite having yet to release a full length album. NY Times was there again to sing more praise.
Then, on July 22, 2008, Pitchfork, who was the most influential piece in building the band up, began the process of tearing them down. Pitchfork's review of Black Kids new album Partie Tramatic was baffling. Rated with a 3.3, there was no long hyper-pretentious review, just an odd photo of 2 cute pugs with the word "sorry." This isn't Pitchfork's first silly non-review. The publication's review of Jet's "Shine On" will forever be remembered by Pitchfork loyals, and was oddly enough a good summary of the music despite the lack of words. Pitchfork's Black Kids review makes much less sense. We all understand that a 3.3 is a bad rating, but what do the cute dogs represent?
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