Okay. Let’s take a look. Right here on my desk are the most recent editions of Fast Company (for which I write a regular column) and Wired. Among the "desperate for attention" Net companies advertising inside these tomes are: General Motors, Ford, Chrysler, Nissan, Toyota, Mercedes, Honda, IBM, Compaq, Gateway, Oracle, Microsoft, Apple, PriceWaterhouseCoopers and,
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