Author Archive

Color Television

Written by Catherine Seipp on . Posted in Breaking News, Posts

Why are there no black stars in the big four networks’ new fall lineup? Because blacks watch a lot of tv, sometimes twice as much as the average boob-tube-addicted white viewer. That advertisers therefore don’t court them seems counterintuitive, but it makes sense when you understand the weird new world of “narrowcasting.” Let’s look at the typical heavy tv consumer, [&hellip
[ read more... ]

Be the first to comment on this post

..