Project Runway’s Season 11 debuted Thursday, Jan. 24, once again highlighting Atlas New York, the upscale, modern rental building in the heart of the Garment District that has become an iconic landmark for the show much like The New School or Mood Fabrics.
Project Runway contestants are no strangers to Atlas; the building’s owner and developer, Gotham Organization, has housed the contestants there since Season One, except for Season Six, when the show filmed in Los Angeles, and Season Four, when the Project Runway digs were at the developer’s Hell’s Kitchen modern rental building New Gotham. As in years past, when they weren’t toiling over sewing machines, contestants enjoyed access to the Atlas New York’s 24-hour personalized concierge service as well as to all the generous perks the Gotham lifestyle offers, including full use of the Atlas Fitness Club and Lounge with complimentary daily breakfast, and the stunning panoramic views on the 48th floor Atlas Sky Terrace.
Gotham Organization is credited with being the pioneer of providing building residents with innovative amenities that go well beyond the “standard” fare such as a gym or tenants’ lounge. For example, they are widely known for their popular Open A.I.R. summer rooftop concert series, which taps coveted artists to perform on the Atlas Sky Terrace; past performers have included Lady Gaga, Ellie Goulding and ZZ Ward, among many others. Lucky residents also enjoy spa treatments, yoga classes, film screenings, wine tastings and more. Gotham Organization’s portfolio of luxury rental properties includes Atlas New York at 66 W. 38th St., the Nicole at 400 W. 55th St. and New Gotham at 520 W. 43rd St.
Interested renters can now benefit from the recent launch of LivingGotham.com, the new online hub for Gotham Organization’s exceptional Midtown rental properties. LivingGotham.com provides a centralized location for all of Gotham Organization’s properties, and features a widget allowing prospective renters to search availabilities, view floor plans and make appointments, while offering current tenants access to exclusive event listings held across all Gotham buildings.
It also features a time-lapse video of the construction of Gotham West, an amenity-rich residential complex spanning nearly an entire city block, at 510-550 W. 45th St., boasting 1,238 rental apartments from studios to three-bedrooms. The property will open this spring.
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