Apple on B’way

Written by admin on . Posted in News West Side Spirit.


Apple will be opening its fourth Manhattan retail store on Nov. 14 on the Upper West Side.

The three-story store, at the corner of Broadway and West 67th Street, is just steps away from and the Juilliard School. The store will incorporate looks from its Fifth Avenue glass cube design, as well as elements from the storefronts in Sydney, Australia and Michigan Avenue in Chicago.

Upper West Siders are already counting down the days until its unveiling.

“As an Apple person, I am ecstatic because I only have to go down the block when I need help,” said Janet Levitt. “It’s the best thing that’s happened to the West Side since Lincoln Center.”

Apple hopes to attract opera and theatergoers, as well as students who attend area colleges, to its new locale. Photo by Andrew Schwartz

Apple hopes to attract opera and theatergoers, as well as students who attend area colleges, to its new locale. Photo by Andrew Schwartz

Levitt isn’t alone; a sampling of passersby found that everyone unanimously expressed enthusiasm for the store.

The Apple store will be the latest addition to other retail giants, such as American Apparel, Bed Bath & Beyond and Ann Taylor, which have recently made their way to the Lincoln Center area. According to Monica Blum, president of the Lincoln Square Business Improvement District, an estimated 23 million people come through Lincoln Square every year, and she couldn’t be more excited about having an Apple store for them to enjoy.

“I think it’s a wonderful compliment to everything that’s here already,” Blum said. “We consider Lincoln Center to be the cultural and entertainment heart of the city, and within the last five years we’ve also become a real shopping and dining destination. Our slogan was, ‘It’s all here,’ and now I can really say ‘It’s all here!’”

By opening near Lincoln Center, Apple hopes to attract opera and theatergoers, as well as students who attend the various area colleges. Blum said she anticipates that the store will become the neighborhood destination.

However, not everyone seems thrilled with the development. Joe Flint, who moved to Los Angeles from the Upper West Side earlier this year, vented through Twitter when he learned of the new Apple store. He said part of the reason he moved was because he grew frustrated with New York’s chain store transformation.

“With a Dunkin Donuts and Subway seemingly every three blocks, the Upper West Side, and in fact all of New York, is becoming one big strip mall,” Flint said in an interview. “I figured if I was going to live in a strip mall I might as well live in one with bigger apartments, cheaper rents and better weather.”

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